INTRODUCING: GOLD RUSH: How The Sprite "Obey Your Thirst" Campaign Changed Advertising
INTRODUCING: GOLD RUSH: How The Sprite "Obey Your Thirst" Campaign Changed AdvertisingUpdate: 2023-02-15
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If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. In our premier episode, we examine the Sprite campaign that changed it all. Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as well as the artists featured in the spots, to discuss what made this such an important part of Hip-Hop history.
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